In February 2022, Bally's Corporation launched its debut Bally Casino US website. While this was the first online casino from the company, the brand itself needs no introduction. A fixture of the Las Vegas strip and a gaming company offering 14 land-based casinos across 14 states, Bally's is known amongst gamblers for its innovative game technology, superior hospitality, and luxurious experience.
Of course, Bally's Bet has also been making a name for itself as an online sportsbook in recent years. However, Bally Casino marks the company’s first foray into the online casino industry. Making its debut in New Jersey, Bally Casino is entering one of the hottest online betting markets.
Bally Casino US license comes directly from the states where the casino is available. Currently, the casino section is only available in New Jersey. The state’s Division of Gaming Enforcement (NJDGE) licenses the online casino through a partnership with Bally's Atlantic City Hotel and Casino.
Operated by Twin River Management Group, Bally Casino US runs on proprietary software. The result is a slick and fun-looking online casino with a bright red and white theme to attract customers.